Marlboro Had Less Than 1% Market Share - One Cowboy Campaign Turned It Into the World’s Fourth-Largest Cigarette Brand Within a Year
7:45
MSNThink School
Marlboro Had Less Than 1% Market Share - One Cowboy Campaign Turned It Into the World’s Fourth-Largest Cigarette Brand Within a Year
Marlboro was once a small cigarette brand marketed primarily to women, but the 1960s transformed its identity completely. Instead of focusing on cigarettes themselves, the company created the Marlboro Man and attached the brand to an image of freedom, toughness and masculinity. According to the source, Marlboro jumped from less than 1% market ...
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