Marketing Mix: 4Ps (With Real World Examples) | From A Business Professor
8:36
YouTubeBusiness School 101
Marketing Mix: 4Ps (With Real World Examples) | From A Business Professor
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make during the process of bringing a product or service to market. A marketing mix often refers to the four Ps: product, price, placement, and promotion. It was first expressed in 1960 by Dr. Edmund Jerome McCarthy, an American marketing ...
106.5K viewsJun 3, 2022
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“It’s too expensive.” The most common sales objection — and the easiest one to overcome. Learn how to handle price objections, sell with confidence, and show real value. Sales tips for business owners, entrepreneurs, and closers who want to increase revenue and close more deals.
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