You please chant this Hare Kṛṣṇa mantra twenty-four hours. You can work, you can walk, and at the same time chant this Hare Kṛṣṇa mantra. So this Ratha-yātrā Festival is a mass movement for enlightening people to this Kṛṣṇa consciousness movement. We have got many other festivities in Kṛṣṇa consciousness movement. We have got Janmāṣṭamī, Śrī Rāma-navamī, Dola-yātrā, Jhulana-yātrā. So there are twelve months, but we have got twenty-four festivals as big as this Ratha-yātrā Festival. So if you kin

"Chanting the Hare Kṛṣṇa mahā-mantra is not a ritual or a mechanical activity. It is the life of the soul. Kṛṣṇa is dancing on the tongue when His names are chanted with love and surrender. One who chants with deep feeling will find Kṛṣṇa embracing his heart." — Srila Bhaktivedanta Narayana Goswami Maharaja | Krishna Priya Peterson