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What is Aesthetics? — updated 2025
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Aditi Randev on Instagram: "How can you make your brand look luxurious when no one recognises your brand name or logo? There is a framework to do this called SPC. To understand this, let’s look at a few luxury brands that don’t use their logo on their products... There’s Loro Piana, Brunello Cucinelli, and Bottega. All these brands follow the SPC framework, where S stands for Setting, P stands for Process and C stands for Curation. I’ll explain... The Setting is the environment you show your mod
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