😋 Airheads returns to the amusingly literal interpretation of its name with a raft of new “head inflation” spots, like the ones the kids loved back in the early 2000s. Four new ads, created by agency Highdive and directed by Harold Einstein, take the signature ballooning-head visual gag and put it in updated, offbeat scenarios. Our favorite might be the “Inflate Off” spot above, but all four ads are amusing in their own way. The idea is to tap into nostalgia while introducing the brand’s irreve
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😋 Airheads returns to the amusingly literal interpretation of its name with a raft of new “head inflation” spots, like the ones the kids loved back in the early 2000s. Four new ads, created by agency Highdive and directed by Harold Einstein, take the signature ballooning-head visual gag and put it in updated, offbeat scenarios. Our favorite might be the “Inflate Off” spot above, but all four ads are amusing in their own way. The idea is to tap into nostalgia while introducing the brand’s irreve
675 views7 months ago
FacebookAd Age
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The Advertising Archives on Instagram: "Airheads revived its classic “head inflation” campaign, returning to the absurd yet hilarious gag of candy eaters’ heads ballooning after a bite. Created by Highdive and directed by Harold Einstein, the four new spots tapped into early 2000s nostalgia while updating the humor for today’s audiences. Scenarios ranged from poolside pranks to an inflatable flamingo showdown. The brand wanted to celebrate what fans remembered most while introducing its playful
1:10
The Advertising Archives on Instagram: "Airheads revived its classic “head inflation” campaign, returning to the absurd yet hilarious gag of candy eaters’ heads ballooning after a bite. Created by Highdive and directed by Harold Einstein, the four new spots tapped into early 2000s nostalgia while updating the humor for today’s audiences. Scenarios ranged from poolside pranks to an inflatable flamingo showdown. The brand wanted to celebrate what fans remembered most while introducing its playful
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