Coca-Cola, 1971 - 'Hilltop'
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YouTubeMarket Glimpse
Coca-Cola, 1971 - 'Hilltop'
The Coca-Cola "Hilltop" commercial, launched in 1971, is a landmark advertisement that promotes peace and unity. Inspired by Bill Backer's experience at Shannon Airport, it features a diverse group of young people singing "I'd Like to Buy the World a Coke" on a hilltop in Italy. The ad resonated with audiences during a time of social unrest ...
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