A dive into the archive with @simonlandrein. To celebrate 250 years of shoemaking tradition, we’re inviting artists to reimagine some iconic imagery from BIRKENSTOCK’s past. Simon chose a newspaper advert from the 1980s, this is his creative journey. Fun was the central theme that Simon stuck to throughout his process. He had fun getting involved and the nuns within his chosen image seemed to be having fun too. When bringing everything together, Simon likes to keep things simple. He begins with

Celebrating 250 years of Birkenstock’s shoemaking tradition, the brand held an unforgettable gathering in Bengaluru to honor its enduring heritage. At the heart of the event, the Sand Art performance captivated attendees with its stunning portrayal of the brand’s exceptional journey, bringing to life the milestones that have shaped our iconic history. Each scene unfolded with intricate detail, drawing the audience deeper into the brand’s legacy of craftsmanship, and commitment to foot health. It