Payless Caribbean on Instagram: "Where comfort meets style! Experience the Comfort Plus shoes so light, you’ll feel like you’re floating. *Images are for illustrative purposes only. Specific availability varies by store. #PaylessCaribbean #FeelsLikeFloating"

Money | Business | Mindset on Instagram: "This experiment proved one thing — perception beats price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever. They launched a fake luxury store called “Palessi” inside a former Armani location. Gold mannequins. Velvet ropes. Champagne service. Top fashion influencers were invited to shop — and they did. The twist? Those “designer” shoes were regular Payless styles… just rebranded. 🤯 Some guests paid as much as $645 for $20 shoes,