Rocket Mortgage’s Super Bowl LX ad “Won’t You Be My Neighbor” stars Lady Gaga
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Won't you be my neighbor? 🫶 Only 25% of Americans know their next door neighbor by name. Rocket and Redfin want to fix that. Their ad titled “America Needs Neighbors Like You” was created by Miramar and marks their first-ever joint Super Bowl commercial, as well as Redfin’s debut on the Big Game stage. Set to Mr. Roger’s “Wont You Be My Neighbor” sung by Lady Gaga, rather than foregrounding a product, the ad advances a civic idea: that neighborliness, once assumed, now requires intention. The 6
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