Lacoste vs. Crocodile: The Battle of the Logos The two brands have been embroiled in a trademark dispute for years, with #Lacoste claiming that Crocodile's logo is too similar to its own. The dispute has been going on since the 1990s, and it has been costly for both companies. Lacoste has spent millions of dollars on legal fees, and #Crocodile has had to change its logo in several countries. In 2003, the two companies reached a settlement, but the dispute is still not entirely resolved. Lacoste