The festive season is a time to connect and be present with loved ones, that's the focus of The Coca-Cola Company's Christmas campaign this year. Check out 'The Letter' by Oscar-winning filmmaker Taika Waititi | Coca-Cola HBC

Coca Cola have come under fire for their AI Christmas ad, but is it the future or will handmade productions always be superior? Linda King, Senior Lecturer in Design and Visual Culture at IATD joined #TodayDMC to chat through some of the more iconic Christmas ads from past years. | RTÉ Radio 1

Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists