In 2005, Sony released 250,000 real, colorful bouncy balls down the steep streets of San Francisco for an iconic commercial promoting their new Bravia LCD televisions. #sony #madaboutmarketing | Mad About Marketing
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TOP COMMERCIALS of HISTORY: "BOUNCING BALLS", by SONY
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In 2005, Sony spent over a million dollars to cover San Francisco’s streets with 250,000 bouncy balls and create the city’s most unforgettable television advertisement. Yes, they used real balls 🤯 | StreetArtGlobe
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In 2005, Sony invested over $1 million in a groundbreaking TV ad for its Bravia line, flooding San Francisco streets with 250,000 colorful bouncy balls. Directed by Nicolai Fuglsig, the visually stunning campaign, set to José González’s “Heartbeats,” became an iconic marketing moment, showcasing the vibrant display quality of Sony’s LCD TVs and leaving an indelible mark on advertising history. | Historyinmemes
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