As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
ExchangeWire: Data-Driven Advertising and Marketing Technology
On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech …
Retail Media Hub - ExchangeWire.com
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media …
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and …
Reports - ExchangeWire.com
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution.
Smart AdServer Rebrands as Equativ - ExchangeWire.com
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ.This follows the company’s …
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the …
Retail Media: The What & The Why - ExchangeWire.com
Mar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes …
Awards - ExchangeWire.com
Tracking Ad Trading and the Exchange Marketplace. Awards. The Wires Global recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, …
People-Based Marketing: The Next Digital Chapter - ExchangeWire
May 25, 2016 · People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the industry, as the …