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Von K-beauty bis Cricket - das Verständnis der asiatisch-amerikanischen, hawaiianischen und pazifischen Zielgruppe (AANHPI) kann Marken helfen, Wachstum zu erzielen.

The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

在当今媒体饱和的环境下，要想保持领先地位，就必须采取战略性方法。营销人员需要了解广告的季节性，以便优化他们的计划，最大限度地提高 ROAS。通过尼尔森的广告情报，您将了解广告商 ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

Zip by DMA（指定市场区域）是尼尔森用于市场细分和分析的一种方法，可在更广阔的电视市场内提供更细致的洞察力。这种方法将邮政编码级数据与尼尔森的指定市场区域相结合，从而更详细地 ...

A inteligência competitiva nunca foi tão importante, com o aumento dos orçamentos de anúncios digitais e a mudança no mix de mídia. Para ficar à frente do jogo, os profissionais de marketing precisam ...

随着数字广告预算的增加和媒体组合的变化，竞争情报变得前所未有的重要。为了保持领先地位，营销人员需要了解广告的季节性，以便优化他们的计划，最大限度地提高 ROAS。通过行业级洞察 ...

Boost Relevance: Tailor your advertising to align with this community’s preferences and sensitivities to ensure your message lands effectively. Build Stronger Bonds: Identify and activate ...

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...