Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

More than just a high-speed task automation tool, artificial intelligence (AI) is becoming a controlled environment for brands to test customer experiences that would be too risky, expensive, or ...

Despite predictions that AI would be standard in CRM by 2025, new research from Workbooks suggests AI adoption is still lagging inside many CRM systems — especially in the mid-market. The company ...

Misconceptions about how artificial intelligence (AI) will solve customer experience (CX) problems are plaguing the CRM industry — and too many companies are slapping AI onto broken systems instead of ...

CRM users in 2025 could easily describe their experiences as a struggle to extract real, tangible value from sophisticated systems, often hampered by fundamental human and operational issues. Whether ...

Agentic commerce is changing how consumers discover and buy, as brands deploy AI agents as autonomous team members to predict demand, optimize pricing, and communicate with customers automatically.

An e-commerce customer service support company is predicting a 45% increase in customer returns following Christmas, a development that will tax many retailers’ support systems and erode their holiday ...

SMB marketers may soon ditch tools such as Mailchimp, Outreach, and HubSpot for an all-in-one AI-powered CRM designed to help small teams create, send, and manage personalized campaigns without the ...

Intuit’s new all-in-one platform introduces significant features to help businesses and accounting firms enhance AI-powered financial management in the new year. In announcing the new product at this ...

Security gaps, data silos, and runaway cloud sprawl are exposing the limits of legacy CRM systems and increasingly straining sales teams that rely on fragmented, patchwork software stacks to run ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...

Voice AI agents are a rapidly evolving area in the business world, moving far beyond simple interactive voice response (IVR) systems. The trend is significantly impacting both customer loyalty and ...