Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Small business owners facing the hurdles of jump-starting a new business can “hire” a unique artificial intelligence (AI) agent that does more than spit out steps to follow. It does the work for them.

Agentic AI is shifting CRM from simple automation toward collaborative workflows, where AI handles routine tasks and humans apply judgment, context, and relationship-building. Rather than replacing ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

The evolution of agentic AI is shifting customer experience (CX) across industries by enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. Unlike traditional AI, ...

Agentic AI’s potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030, ...

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate — what Salesforce’s longtime CEO Marc Benioff called the “agentic ...

SMB marketers may soon ditch tools such as Mailchimp, Outreach, and HubSpot for an all-in-one AI-powered CRM designed to help small teams create, send, and manage personalized campaigns without the ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Touting a product’s AI capabilities may sound like a good idea to marketers, but it’s a buzzkill for many consumers. A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the ...

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...