Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of ...

Host Ren Akinci is joined by Justin Thomas-Copeland, CEO of the 4As, for a conversation on what matters most as the advertising and marketing industry enters its next phase. Together, they unpack the ...

Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders. Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach ...

Marketers today work with more data than ever, yet many still struggle to understand whether their advertising is creating real value. Every channel presents its own dashboards and metrics, but these ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...

Most marketing organizations still treat their audiences as belonging to different categories. There is the house file of existing customers or supporters. There are acquisition audiences sourced ...

The advertising industry has always evolved rapidly; however, few could have predicted the scale of Generative AI adoption over the past 18 months. In a remarkably short time, AI has moved from the ...

AI is no longer a performance enhancement — it’s the architecture. In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic ...

Retail media networks are booming—but they’re also hitting real constraints around scale, signal loss, and measurement. We explore why first-party data alone is no longer enough, how privacy-safe ...

Just take a look at podcasts. They boomed during the Covid lockdown and haven’t let up. According to a recent report, 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 ...

On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator ...

Conversion rate optimization is a key aspect of any success-oriented business strategy. However, to reach conversion rates that exceed industry averages (for reference, the median CR in 2024 stood at ...