Reddit (NYSE:RDDT) chief executive Steve Huffman said on Thursday the company is planning to launch a paywall this year, marking a major shift for the online forum founded on the premise of widely and freely sharing information.

Last year, the CEO said the company was looking into building a new type of subreddit that would include “exclusive content or private areas” hidden behind a paywall. Reddit has been scraping up as many monetization efforts as possible since going public,

Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday. Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.