Paying college athletes for use of their name, image and likeness (NIL) became legal in 2021, and the competition for dollars ...

Arizona State basketball alumnus and current Los Angeles Clippers guard James Harden contributed a six-figure amount to the Sun Angel Collective last year, according to Front Office Sports.

James Harden is giving back to his alma mater in a massive NIL deal that he believes will help the school attract elite ...

Arizona State University head football coach Kenny Dillingham emphasizes family values over monetary incentives in his ...

Nebraska football head coach Matt Rhule has canceled the spring game until more rules are made to prevent teams from poaching ...

Texas Roadhouse in Tempe is set to host an Arizona State football fan gathering and meet-and-greet to benefit the school's ...

Only SanTan Brewing Co. was larger, with 37,157 barrels produced. A signature beer that is branded for ASU and has NIL opportunities in the deal is something the Sun Devil athletic department and ...

Texas Roadhouse in Tempe will be the site of a meet-and-greet that will also aid the school's NIL initiative ... For those who mention ASU football and have a meal, a portion of the sales will ...

If a fan shows the flyer above to Texas Roadhouse, 10% of the fan’s bill will be donated to Sun Angel Collective, which is the ASU NIL program. However, a purchase isn’t required to attend and ...

Hall of Fame Safety David Fulcher: The legend discusses his illustrious Sun Devil career, what his enshrinement in the Hall ...