To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...
‘Bitcoin outperforms everything’: Michael Saylor of Strategy on the future of money
Also: Apple announces $500 billion investment, but UBS has doubts, a conversation with Levi Strauss CEO Michelle Gass.
Beyonce shows off her hourglass curves in bedazzled Levi's jeans as she recreates iconic 1991 Pool Hall ad
Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...
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Beyoncé Takes Her Cue In Levi's ‘Pool Hall' Remake
If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Beyoncé Wears Denim-on-Denim In Second Levi’s Commercial
In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...
Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Women's apparel is driving growth at what was once a denim-for-dudes brand ...
Marriage material: The denim you can wear to a wedding
As luxury brands invest in denim, the iconic maker of working-class jeans, Levi’s, is reclaiming its territory. Plus, the best denim trends of 2025.