A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...

Women's apparel is driving growth at what was once a denim-for-dudes brand ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...

If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...

As luxury brands invest in denim, the iconic maker of working-class jeans, Levi’s, is reclaiming its territory. Plus, the best denim trends of 2025.

Add articles to your saved list and come back to them any time. It’s taken nearly 172 years, but the black-tie dress code is about to be cracked by the iconic maker of working-class jeans, Levi ...

profitable growth,” said Michelle Gass, president and CEO of Levi’s. These changes build on the company’s global productivity strategy initiated last year called Project Fuel to serve as a “catalyst ...

Also: Apple announces $500 billion investment, but UBS has doubts, a conversation with Levi Strauss CEO Michelle Gass.

NEW YORK, Feb. 21 (UPI) --Chuck, Tangled and Shazam icon Zachary Levi says the father he plays in his new film, The Unbreakable Boy, learns how to be a better man by following his young son's example.