Apple’s tablet lineup—its “good, better, best” of the iPad, iPad Air, and iPad Pro—feels all the more entrenched. That’s ...

After introducing the low-cost MacBook Neo, Apple appears to be planning a new premium laptop that will sit above its current MacBook Pro lineup. This follows Bloomberg's Mark Gurman in his Power ...

Apple recently announced a new budget-friendly laptop, the MacBook Neo.

Apple has introduced a new addition to its laptop lineup called the MacBook Neo , a lower-cost Mac designed to bring macOS to a wider audience. Starting at $599, the new model becomes Apple’s most ...

All three products are expected to carry a premium price, even for their base models. For example, Apple's forthcoming foldable smartphone, the iPhone Fold, which Gurman says could carry the "Ultra" ...

Apple Inc.’s artificial intelligence struggles are rippling through its product plans, forcing the company to delay a long-in-the-works smart home display until later this year, according to people ...

Apple doesn't check for proof of eligibility for its online Education Store, opening up discounts for Macs and iPads.

This is just yet another reminder to remain alert when shopping for a laptop, or anything else for that matter.

Tech analyst Paolo Pescatore said adding the premium MacBook Ultra would "signal a clear shift in strategy" for Apple. "If this turns out to be the case, then Apple appears to be ...

In reality, the MacBook Neo is very much in keeping with Apple’s traditions dating back to the days of Steve Jobs. Ultimately ...

The MacBook Neo might just eclipse the iPhone Air as the most interesting Apple product in years. This machine offers buyers ...

Or as a user in the Facebook group “Apple Users” put it more succinctly: “That new $599 Apple Neo MacBook is a major recession indicator.” ...