This Wednesday morning, Amazon has further reduced prices across a broad selection of its catalog for Black Friday.

Amazon's Kindle Paperwhite is always a best seller at holiday sales, and today's Black Friday deal brings the price down to a new record low. The waterproof e-reader features a large 7-inch glare-free display, a battery that lasts for weeks, and a single charge that lasts up to 12 weeks.

But after that's done, we give you permission to do your Black Friday thing. Thankfully, this November no one is really waiting for actual Black Friday. There's a ton of pre–Black Friday discounts out in the world.