The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Southwest’s oft-chaotic open-seating policy is finally coming to an end — and while some anxious flyers may rejoice in the move, experts say it’s a harbinger of worse to come for economy passengers.

Southwest Airlines has ended its first-come, first-served seating policy in favor of assigned seats. The airline also updated its plus-size passenger policy, making it more difficult to get a refund ...

Open seating, Southwest Airlines' long-standing policy that allowed passengers to choose their own seats on a first-come, first-served basis based on their boarding position, died at age 54 on Monday, ...

Southwest Airlines ended its open-seating policy that has set it apart from its competitors for more that five decades. It replaced it with assigned seats, making the one-time outlier among airlines ...

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a round-trip or two one-way flights by Feb. 5 and travel by March 31. The ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end the open-seating system that distinguished it from other airlines for more ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the Dallas-based carrier prepared to end the open-seating system that distinguished it from other airlines ...

What is the best way to cram people into a tin can in the sky? For five decades, Dallas-based budget airline Southwest made its reputation on its unique open seating policy. Savvy passengers who ...

Getting your Trinity Audio player ready... Commercial airlines faced a stormy year in 2025, marked by severe weather, flight cancellations, fires, FAA cuts and a government shutdown, as the Wall ...

I’ve spent an uncomfortable amount of time over the past year writing about what Southwest Airlines has been giving up. This is business, but at times it has felt a little personal to me. A company ...