Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

AMC Theatres announce shocking change that people aren’t thrilled about: ‘That’s already excessive’ By . Fabiana Buontempo. Published June 8, 2025, 1:24 p.m. ET.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain. Newsletters Games Share a News Tip.

In order to make the price increase sting a little bit list, AMC is reportedly planning to up the number of movies that ...