Jason Day isn't at this week's WM Phoenix Open, so someone else had to pick up the reins in the fashion department. Rickie Fowler answered the call.

Out with the new, in with the old? The LIV Golf League has made a surprise rule change concerning what their players can wear ...

Many brands release a Waste Management Phoenix Open collection in time for the beloved annual tournament. Check out Golfweek's WMPO collection roundup ...

PGA Tour Superstore's aggressive golf retail expansion strategy balances penetration in existing U.S. markets with entry into new territories.

On GOLF's Fully Equipped, Kris and Wadeh reflect on a busy week at the PGA Show in Orlando and the products that jumped out ...

Golf fans have been left upset by Jason Day's clothing choice during the final round of the 2025 AT&T Pebble Beach Pro-Am.

PGA Tour fans react to seeing Jason Day rocking yet more eye-catching Malbon Golf apparel, this time in the final round of ...

At the PGA Merchandise Show, we spoke with TRUE Linkswear, who latest shoes offer spikeless soles that are just like golf ...

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

PGA Tour 2K25 is the latest installment in the long-running golf simulation series, featuring the franchise debut of the PGA ...