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The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

On YouTube alone, Cool Kicks claims 1.95 million subscribers with a Lil Uzi Vert video amassing 5.6 million views. Simply put, Cool Kicks is one of the largest resale shops in the world from a ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

When news first broke about the LAPD raid involving CoolKicks founder Adeel Shams, early reports suggested he was arrested for selling counterfeit sneakers. Those initial details came from circulating ...

The summer success of the Lionesses has sparked renewed commercial interest in women’s football, with a different type of ...

Penn State’s denial comes in response to a report from WV Sports Now managing editor Mike Asti, who claims that Adidas “drove ...

An advertising icon is up for sale: Lil' Penny. A production puppet, which was a miniature version of Orlando Magic guard Penny Hardaway and the centerpiece of a Nike ad campaign in the 1990s, is ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...