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Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under CEO Elliott Hill. The products include a battery-powered walking shoe, a ...

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

Joe Burrow's stellar performance has propelled the Bengals to contention, earning him a massive $275 million contract ...

Cristiano Ronaldo tops Forbes’ 2025 list with $280M as Lamine Yamal, Messi, Mbappé, and Haaland join football’s 10 ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Danone, the French food giant, and Itau Unibanco, one of South America's leading financial institutions, have joined ...

An advertising icon is up for sale: Lil' Penny. A production puppet, which was a miniature version of Orlando Magic guard Penny Hardaway and the centerpiece of a Nike ad campaign in the 1990s, is ...