Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Despite riding a five-game losing streak following a second straight shutout loss on Saturday, Wisconsin head coach Luke ...

New Accenture Song CEO Ndidi Oteh opens up about replacing advertising icon David Droga, her advantages over her traditional ...

Nike and Under Armour did not respond to requests for ... the school is paid a guaranteed amount of money to have the rights-holder handle all marketing and advertising. Nebraska in 2022 signed a ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Nike’s return to advertising’s biggest stage sets the groundwork for the brand’s goal of returning to the intersection of culture and sports, CEO Elliott Hill recently told analysts. Nike VP retires ...