According to the company, WPP Open Pro will allow brands to plan, create and publish campaigns directly through the AI ...

The real estate giant has been testing a tech platform in Sydney that pushes more new property listings out before they go ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...

ELIZABETHTOWN, PA. — Following the release of the USDA’s cattle and beef pricing plan, the American Association of Meat ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

WPP launches WPP Open Pro, an AI-driven marketing platform designed for smaller brands and existing clients to enhance campaign creation and publication. Led by new CEO Cindy Rose, the platform aims ...

WPP has appointed Cindy Rose to turn it around after it lost its crown as the world's biggest ad group to French rival ...

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

Learn to build custom AI assistants with Claude Skills innovative features, designed to solve complex problems and save time.

I felt like I had been preparing for a Super Bowl, and we lost 49-nothing.” The team’s female founders are ready to give it ...