Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

As an open-source CMS company, we’re accustomed to listening to our community and having frank conversations with our contributors, channel partners, and their customers. An increasing number of those ...

Let’s mix and match the dishes and get creative with the Goodwill finds. Moderate Dem undercuts Jeffries on Obamacare compromise as government shutdown wears on Israel assesses Hamas may not be able ...

U.S. President Donald Trump’s geographic confusion was the butt of a joke between world leaders at a summit Thursday. Albanian Prime Minister Edi Rama was filmed poking fun with French President ...

I am addicted to Spotify as it is, but the new Mix feature has taken over my life and given me a new compulsive and dynamic way to play with my music and making playlists in ways I’ve never thought ...

When paleontologists only have so many clues to infer a fossil’s original form, it’s all too easy to make honest mistakes. Sometimes, supposedly reasonable assumptions set researchers on the wrong ...

Indivior PLC has discontinued marketing for Opvee, the opioid-overdose reversal product that the pharmaceutical company had claimed was more effective than naloxone. After the Food and Drug ...

Danish jeweler Pandora named its chief of marketing, a former LVMH MC12.22%increase; green up pointing triangle executive, as its new chief executive officer. Shares were 1.7% lower following the ...

A data-driven guide to who’s hiring right now, from Amazon and Nike to the NFL, and what they’re looking for. To understand the state of play in this arena, Fast Company analyzed nearly 2,800 job ...