How to avoid marketing mix modeling mistakes that derail results

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...
TechAnnouncer

Unlocking Success: 7 Inspiring Social Media Marketing Examples You Can Use Today

Keeping your social media feeds interesting can feel like a challenge, right? It’s easy to fall into a routine of posting the ...
Hosted on MSN

How to Tune 808 samples: Alpha Sampler Tutorial | Mixcraft 8

Learn how to tune your 808 samples in Mixcraft 8 using the Alpha Sampler! This tutorial covers essential techniques for music production and mastering. Six more houses collapsed into the sea in the ...
AdNews

IAB: Marketers' checklist for marketing mix modelling

IAB Australia has released a Market Mix Modelling Landscape Report providing marketers with a directory of 12 active vendors and implementation guidance. The report, prepared by IAB Australia's Ad ...
Marketing Week

‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix

Despite having been on the UK high street for 50 years, Primark has held off from TV advertising until now. As part of the ‘That’s So Primark’ brand platform, the retailer launched the ‘In Denim We ...
Marketing Dive

Circana acquires Nielsen MMM to grow measurement capabilities

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...
Yahoo Finance

Circana Completes Acquisition of Nielsen’s Marketing Mix Modeling Business

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...
Mumbrella

Mutinex sets up open-source validation toolkit for marketing mix modeling

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model. The announcement: Mutinex, a leading provider of marketing ...
Uber

Marketing mix modeling for apps

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...
MediaPost

The Next Generation Of The Marketing Mix Model

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...
Searchenginejournal.com

Google Launches Open-Source “Meridian” Marketing Mix Model

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad budget ...