Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

IAB Australia has released a Market Mix Modelling Landscape Report providing marketers with a directory of 12 active vendors and implementation guidance. The report, prepared by IAB Australia's Ad ...

Despite having been on the UK high street for 50 years, Primark has held off from TV advertising until now. As part of the ‘That’s So Primark’ brand platform, the retailer launched the ‘In Denim We ...

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model. The announcement: Mutinex, a leading provider of marketing ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...