HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from ...

In leaked recordings of private lectures by tech billionaire Peter Thiel he argued that “the Antichrist” is likely to take the form of a critic of technology.

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies ...

The Korea Professional Football League (KPFL) held its 3rd 'K League Academy' marketing course from March 3 (Wednesday) to 4 (Thursday) this month. This marketing course, conducted over two days and ...

The University of Johannesburg’s (UJ) Department of Marketing Management is proud to announce a thought-provoking public lecture by Professor Michael T. Ewing, a globally recognised branding expert ...

Now, pricing power (a brand being able to charge more) is a very dangerous marketing concept because Byron Sharp thinks it’s largely made up. Kantar claims that 94% of a consumer’s willingness to pay ...

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Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Milwaukee-based Top Floor, a provider of digital marketing ...

THIS book contains a series of lectures on some of the fundamental principles of mathematics, treated from the most recent and scientific point of view; that is, mainly with reference to their ...

This paper expands the definition of gray-marketing to include some ethically problematic marketing activities and techniques used in personal selling in China. Based on this, a conceptual model of ...