The campaign comes as recent polls show a decline in American evangelical support for Israel, but some say the efforts feel ...

According to the company, WPP Open Pro will allow brands to plan, create and publish campaigns directly through the AI ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to empower ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

The WPP Media CEO outlines his vision for agencies to stop behaving like they’re designing fireworks and start thinking like ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

WPP launches WPP Open Pro, an AI-driven marketing platform designed for smaller brands and existing clients to enhance campaign creation and publication. Led by new CEO Cindy Rose, the platform aims ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a ...

Success in influencer marketing isn’t about being louder. It’s about smarter creator chemistry,” says Evangeline Leong, ...

I felt like I had been preparing for a Super Bowl, and we lost 49-nothing.” The team’s female founders are ready to give it ...