Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

We may earn a commission when you click links to retailers and purchase goods. More info. Starting off a new year with a discount on your Verizon wireless bill for the rest of the year is a thing that ...

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy. Loyalty programs are cash ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings ...

Culver's is offering an extra incentive for customers to become regulars. The Wisconsin-based restaurant chain launched a new nationwide loyalty program Nov. 17, called Delicious Rewards, that allows ...

The Capitol Hornblower offers one of the most scenic ways to explore the Sacramento River, combining panoramic views with California history. Target's new smile policy disrespects its employees — and ...

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In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

We’re curious about how you are making travel decisions in a time of economic uncertainty, changing loyalty programs and with the government shutdown disrupting flying. By The New York Times Travel is ...

Tariffs have impacted how loyal drivers are to specific car brands. Brand loyalty in the automotive segment often takes decades to establish. After all, car purchases are one of the most significant ...