Choosing a font isn't about what's "cool," it's about strategy. This guide breaks down the 12 essential font types and gives you a practical framework for picking the right one for your business.

Take a genteel painting, maybe featuring a swooning woman. Add iridescent neon type for a shock to the system. And thank (or blame) Ottessa Moshfegh for getting there early. Clockwise from top left: ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...

The best part? It's free for everyone to download. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an ...

We list the best font resources, to make it simple and easy for you to discover and manage new font styles for your business media, whether digital or print. Discovering the best font resource for ...

The best fonts for websites help you communicate your message and your brand values in a way that's readable and recognisable across all sorts of devices and screen sizes. We took a look at the top ...

Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the Kellogg ...

The writing style of Arabic calligraphy, which you may recognise from logos of Arab brands such as Al Jazeera, is a centuries-old art form with a storied history. Known for its fluid, curved script, ...

Everyone has their own style when it comes to penmanship. In fact, one could say that your handwriting is as unique to you as is your fingerprint. However, some people have handwriting that looks so ...