A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

Welcome to the Love Lab. Psychologists say that the scientific method — observation, hypothesis, experimentation, analysis and adjustment — should be applied to dating to stop singles from repeating ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is ...