With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely alternative to the team’s licensed gear.

Before the Minnesota Vikings game on Jan. 5, the faithful had a few niggling concerns on the road to the Super Bowl. After the contest, whose 31-9 Lions victory gave them the No. 1 seed in the National Football Conference, it’s Shambala here we come.

From Honolulu blue pizza to a life-size cake of Amon-Ra St. Brown completing a headstand, fans in Detroit are excited about the Lions.