Building a customer data strategy doesn’t just require collecting ... Pro Tip: Use tools like customer relationship management software with built-in data-cleaning and validation features.

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.

In today’s fast-paced and interconnected business environment, the relationship between organizations and their vendors has ...

Developing an effective data management strategy can give businesses a competitive advantage ... Systems such as accounting software, customer relationship management (CRM) software, point-of-sale ...

AI into customer interactions. Those leveraging AI for conversation analysis are seeing faster resolution times, improved customer satisfaction, and reduced agent burnout.Ready to learn more about how ...

Learn how Customer Relationship Management practices can help with your specific needs. Select one of the industries below to explore related in-depth features, news, expert commentary, case studies, ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).