The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

Keeping your social media feeds interesting can feel like a challenge, right? It’s easy to fall into a routine of posting the ...

A derivative work is one that recasts, transforms, or adapts a preexisting work into something new-for example, a sequel novel, a movie based on a book, or a remix of a song. If AI-generated content ...

For many accountants, the phrase “social media marketing” still feels a little outside their comfort zone. But, as client expectations evolve and ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...

London, England / Syndication Cloud / September 3, 2025 / AmpiFire Key Takeaways Content repurposing extends your content’s ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...