There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...

Rivian (RIVN) has officially started rolling out validation units of its highly anticipated R2 electric SUV from its factory in Normal, Illinois. CEO RJ Scaringe shared the news, confirming that the ...

Rivian's most affordable vehicle thus far is arriving in the first half of 2026, says the company. The upcoming R2 and R3 could make the brand much more popular among drivers because of affordability ...

One of the best-selling Lego Star Wars sets is proving to be difficult to find in stock this holiday season. The 1,050-piece R2-D2 figure is now sold out at Target and Walmart and is on backorder on ...

Before a Disney lawyer swoops in like Darth Vader in a TIE fighter behind an unsuspecting X-Wing on a trench run, let's enjoy the R2-D2-style livery on the current prototype Rivian R2. It was shown ...

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In this video, we decode the physics behind R2-D2’s iconic flight scenes in Star Wars. Using real-world principles of thrust, propulsion, and aerodynamics, we analyze how R2-D2 might actually take to ...

European starlings were the best at imitating R2-D2's multphonic sounds because they can control both sides of both sides of the syrinx independently, the researchers say. Pexels Birds have shown the ...

This lovable Star Wars droid is helping to shed light on why some bird species are better at mimicking sounds than others Researchers analyzed recordings they found online of birds imitating the ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. LEGO rarely slashes the prices on its Star Wars sets ...

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