Meanwhile, Big Baller Brand has gone through multiple setbacks and attempts at recovery, with Lonzo’s investment playing a key role in keeping it afloat. The company has dealt with legal issues ...

While Ball ended his relationship with the Big Baller Brand, the 2021 Rookie of the Year winner signed a lucrative multiyear shoe deal worth $100 million. With Ball signing the PUMA endorsement ...

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...