Dozens of conversations with members of Gen Z have convinced me that the most prominent aspect of their generational ...

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

American Eagle is expanding its efforts to target Gen Z shoppers on their favorite communication apps.

PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.

Retail Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns American Eagle is debuting its first Substack as a new way to connect with its shoppers.

Americans of all ages are increasingly skeptical of the American dream. As a new crop of shiny young people graduate from high school, college and professional schools this month, we wanted to ask ...

Young Gen Z white men—mainly those without college degrees—voted overwhelmingly for Trump (67 percent), which is eerily similar to their just-older millennial peers (also 67 percent).

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.