Antitrust regulation has counterintuitively favored the biggest ad industry players. Of course, the grocery chain giants ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

While you were busy digesting this week’s OMG-IPG megamerger news, there was another acquisition you might have missed. On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.