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themediaonline.co.za
14h
The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
themediaonline.co.za
20h
From SEO to DCO: Bridging search and dynamic advertising
The landscape of digital marketing is constantly evolving, and Search Engine Optimisation (SEO) is no exception, writes ...
themediaonline.co.za
20h
From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on ...
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