Campaign Brief Asia

Worxphere and Cheil Seoul launch JOBSTAY Project to bring youth back to Korea’s regions

To solve regional decline, Korea's leading job search platform Worxphere and Cheil Seoul have launched, JOBSTAY Project, a new initiative enabling young people to stay in areas facing labor shortages ...
Campaign Brief Asia

FCB SHOUT connects sun care and sweet indulgence in ‘Joyful Bites & Sunny Delights’

THE SHOUT GROUP (FCB SHOUT) recently launched 'Joyful Bites & Sunny Delights', a unique cross-category collaboration between Japanese skincare brand Bioré by Kao Malaysia and beloved dessert icon ...
Campaign Brief Asia

Sour Bangkok uses censorship to ignite national conversation for Girl from Nowhere The Reset

As hot as the daily news, Girl from Nowhere - the long-awaited return of the iconic series fronted by Nanno - has reignited public conversation with a bold and unconventional launch campaign created ...
Campaign Brief Asia

KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm

KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, ...
Campaign Brief Asia

Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5

In a major coup for Wolf BKK Thailand, the agency has continued its rapid rise up the Campaign Brief Asia Creative Rankings - ...
Campaign Brief Asia

Bestads Best TV / Film of the Week: Pringles ‘Pringleleo’ via BBDO New York

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Pringles' ...
Campaign Brief Asia

Zurich Malaysia and Ensemble explore “The Two Sides of Festivity” this Chinese New Year

Ensemble, a full-service creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia this Chinese New Year to launch "The Two Sides of Festivity", a short film that pays tribute ...
Campaign Brief Asia

Innocean tops Campaign Brief Asia’s Indonesia Creative Rankings with VML moving up to #2

Innocean’s strong 2024 performance has kept the agency comfortably on top of Indonesia’s Campaign Brief Asia Creative Rankings for a third consecutive year. VML has moved up to #2, followed by FCN-FTW ...
Campaign Brief Asia

Cheil South West Asia names Sungkyoon Kim as President and Chief Executive Officer

Sungkyoon Kim has been appointed President and CEO of Cheil South West Asia (SWA), based at the agency’s head office in Gurgaon.
Campaign Brief Asia

Havas Malaysia unveils Proton e.MAS 7 PHEV with integrated “Journey That Electrifies” campaign

Havas Malaysia, together with H/Advisors Klareco Malaysia and Trapper Media Group, led the open-for-booking phase and official launch of Malaysia’s first dual-powered EV, the Proton e.MAS 7 Plug-in ...
Campaign Brief AsiaOpinion

A fake newspaper to end fake news with ‘Misleading Times’ sent to MPs to expose absurdity of UK election rules allowing fake newspapers

UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative new ...
Campaign Brief Asia

GIGIL wrings out billboards to convince Filipinos to get a Skyro Appliance Loan

Skyro is a lending company that provides flexible loans. Its efforts are centered on positioning these loans for heads of households looking to buy home appliances.