On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

In October, RCB launched a new account on X, formerly known as Twitter, aimed at engaging with and reaching out to Hindi-speaking audiences both in India and abroad.

RCB finally made a good connect with the fans last year, when they renamed the team to Bengaluru from Bangalore. But the franchise may have burnt some bridges with their latest activity despite launching a page in Kannada before doing the same in Hindi.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.

Royal Challengers Bengaluru have faced backlash from home fans and pro-Kannada activists for launching social media accounts in Hindi. Many have called out the RCB's move by alleging that the franchise is imposing Hindi down their throats.