Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

Six years after it announced Privacy Sandbox, Google revealed today that this attempt to replace third-party cookies is ...

In July 2024, Anthony Chavez, VP of Privacy Sandbox, conceded partial defeat by promising to let Chrome users choose whether ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of ...

Google confirms it won’t be removing third-party cookies from Chrome after all, but some of the work will live on.

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google has reversed its plan to introduce a new prompt for third-party cookies in Chrome, allowing ad tech companies to ...

The Privacy Sandbox was supposed to be Google's alternative to third-party cookies. The criticism was massive and now there ...

Google halts its Privacy Sandbox initiative, choosing to keep third-party cookies in Chrome after years of regulatory ...

The company originally announced that it was going to phase out third-party tracking cookies in 2022 as part of its Privacy ...