At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans made 850,000 votes over 13 months, is inspired by the extinct, elephant-like animal that roamed Utah more than 10,00 years ago.

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting it all together in a matter of months before the puck dropped on a new season,

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described as another homage to Utah's mountains.